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Artificial Intelligence


The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals

Sep 4, 2025

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11 min read

The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals

From Viral Moments to Board Decisions: Modern Communication Strategies for CEO Crises

Philippe Borremans
Philippe Borremans
Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Aug 27, 2025

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12 min read

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

Philippe Borremans
Philippe Borremans
OECD Report – Your crisis playbook won't work for what's coming next

Jul 3, 2025

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12 min read

OECD Report – Your crisis playbook won't work for what's coming next

Why the latest OECD research report on emerging risks is about to change everything you know about crisis preparedness

Philippe Borremans
Philippe Borremans
Is It Time for In-House OSINT Capabilities?

Jun 25, 2025

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13 min read

Is It Time for In-House OSINT Capabilities?

The New Reality of AI-Powered Misinformation and How OSINT Could Be A Solution

Philippe Borremans
Philippe Borremans
Crisis Simulations Deliver ROI. Here’s How to Get the Finance Team to Care.

Jun 18, 2025

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10 min read

Crisis Simulations Deliver ROI. Here’s How to Get the Finance Team to Care.

How to Turn Crisis Simulations into Real Business Value and Get Leadership to Pay Attention

Philippe Borremans
Philippe Borremans
Three Cities, two continents, one truth: Crisis Communications in the Age of AI

Jun 12, 2025

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11 min read

Three Cities, two continents, one truth: Crisis Communications in the Age of AI

How Trust, Speed, and Pattern Recognition Now Define Crisis Readiness

Philippe Borremans
Philippe Borremans
A Systems Approach to After-Action Reports

May 28, 2025

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13 min read

A Systems Approach to After-Action Reports

How complexity science can transform your post-crisis learning

Philippe Borremans
Philippe Borremans
Zombies in the Boardroom: Why Apocalypse Scenarios Make Excellent Crisis Training

May 14, 2025

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13 min read

Zombies in the Boardroom: Why Apocalypse Scenarios Make Excellent Crisis Training

When planning for the worst-case scenario, the undead might be your best teachers

Philippe Borremans
Philippe Borremans
The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

May 7, 2025

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15 min read

The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

University of Zurich study reveals AI systems 6x more persuasive than humans, forcing a rethink of communication defense strategies

Philippe Borremans
Philippe Borremans
Report: The Crisis in Crisis Communications

Apr 30, 2025

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9 min read

Report: The Crisis in Crisis Communications

Why the world is running out of the people we need most when crises strike.

Philippe Borremans
Philippe Borremans
Conceptual and Practical Differences Between Risk, Emergency, and Crisis Communication

Apr 7, 2025

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6 min read

Conceptual and Practical Differences Between Risk, Emergency, and Crisis Communication

Distinguishing Risk, Emergency, and Crisis Communication Across Theory, Timing, and Application

Philippe Borremans
Philippe Borremans
Common Crisis Communication Mistakes and Solutions

Apr 3, 2025

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10 min read

Common Crisis Communication Mistakes and Solutions

When a crisis hits, how you communicate can make or break your organization.

Philippe Borremans
Philippe Borremans
Power vacuum: Heathrow's crisis in the dark

Mar 26, 2025

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16 min read

Power vacuum: Heathrow's crisis in the dark

When the lights went out at Britain's busiest airport, so did its crisis communications strategy

Philippe Borremans
Philippe Borremans
When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

Mar 19, 2025

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13 min read

When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

Game theory applied to the trade war between the USA and Canada

Philippe Borremans
Philippe Borremans
Tech's Deepfake Crisis: The Game Theory Approach

Mar 5, 2025

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11 min read

Tech's Deepfake Crisis: The Game Theory Approach

The Deepfake Crisis That Shook Tech—And What Game Theory Revealed About It

Philippe Borremans
Philippe Borremans
Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

Feb 26, 2025

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11 min read

Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

The Multihazard Reality: Preparing Your Message for Complex Crises

Philippe Borremans
Philippe Borremans
Deepfakes: When seeing is no longer believing

Feb 19, 2025

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11 min read

Deepfakes: When seeing is no longer believing

How to prepare for a deep fake related crisis.

Philippe Borremans
Philippe Borremans
Understanding and Combating Rage Farming: A Practical Guide

Feb 17, 2025

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3 min read

Understanding and Combating Rage Farming: A Practical Guide

Philippe Borremans
Philippe Borremans
Crisis Simulations Are Broken - Let's Discuss

Feb 13, 2025

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5 min read

Crisis Simulations Are Broken - Let's Discuss

Launching a series of 10 articles discussing the why and how we need to change the way we create crisis simulations.

Philippe Borremans
Philippe Borremans
Manufacturing Outrage: A Primer on Rage Farming

Feb 6, 2025

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10 min read

Manufacturing Outrage: A Primer on Rage Farming

How Social Media Agitators Turn Corporate News into Digital Riots

Philippe Borremans
Philippe Borremans
The Impact of USAID Suspension and WHO Withdrawal on Global Humanitarian Aid

Jan 29, 2025

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14 min read

The Impact of USAID Suspension and WHO Withdrawal on Global Humanitarian Aid

Examining the consequences for communicators and the shift toward community-led solutions.

Philippe Borremans
Philippe Borremans
Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities

Jan 22, 2025

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10 min read

Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities

Adapting to Geopolitical, Environmental, and Technological Challenges with New Crisis Communication Strategies

Philippe Borremans
Philippe Borremans
AI Agents in Crisis Communication

Dec 18, 2024

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13 min read

AI Agents in Crisis Communication

A Practical Guide to What They Can and Can't Do

Philippe Borremans
Philippe Borremans
Crisis Communication Tools Unchained - A Case Study

Dec 4, 2024

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12 min read

Crisis Communication Tools Unchained - A Case Study

How AI-Powered Development Platforms Are Changing the Game

Philippe Borremans
Philippe Borremans
Survey Data Risks: Crisis Communication Oversimplification

Nov 20, 2024

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12 min read

Survey Data Risks: Crisis Communication Oversimplification

Why demographic data alone is not enough.

Philippe Borremans
Philippe Borremans
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